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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign Design, Flow Orchestration & Content | 30% | - Activation templates, landing pages and multi-channel design - Flow design, orchestration, triggers and messaging - Personalization with Handlebars and dynamic content |
| Topic 2: Data Modeling, Identity Resolution & Segmentation | 25% | - Data ingestion, segmentation and audience activation - Identity Resolution and unified customer profiles - Data 360 Data Model Objects (DMO) and data relationships |
| Topic 3: Consent | 13% | - Consent data objects and records management - Consent banner configuration and collection methods - Consent management concepts and regulatory compliance |
| Topic 4: Agentforce & AI Innovation | 11% | - Marketing Agents for campaign and audience automation - Conversational messaging with Agentforce - Predictive AI capabilities and use cases |
| Topic 5: Platform Setup & Governance | 13% | - Marketing Cloud Next environment provisioning and Data 360 setup - Business Units, governance model, roles and permissions - Domain authentication (DKIM, SPF) and IP configuration |
| Topic 6: Analytics & Performance Insights | 8% | - Marketing data visualization and performance insights - Standard dashboards and reporting selection |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters (NTO) wants to design an event registration experience in Marketing Cloud Next.
NTO asks for a call-to-action (CTA) button in an email that sends visitors to the registration form.
How should the Marketing Cloud Next Consultant create the registration form?
- A. Add the form component to a landing page and set the CTA link to open the landing page URL.
- B. Publish the form as standalone content and set the CTA link to open the form URL.
- C. Copy the form code snippet and add it to an HTML component in the email.
Correct Answer: A 🗳️
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In addition to Marketing Cloud Admin, which permission set is required to enable Marketing Performance in Marketing Cloud Next?
- A. Data 360 Architect
- B. Data 360 Activation Manager
- C. Tableau Next Included App Business User
Correct Answer: A 🗳️
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A Marketing Cloud Next Consultant wants to build an audience flow to send a promotional email series. To prevent a poor customer experience, the flow must suppress each email for any customer who currently has an open support case.
Which flow elements and logic should the consultant configure to solve this suppression?
- A. Add a Get Records element to query the Case object followed by a Decision element to correctly route eligible records.
- B. Add a Decision element and configure a cross-object formula within the criteria to evaluate the related Case status directly.
- C. Add an Exclusion Filter element and configure the criteria to drop records where the related Case status is open.
Correct Answer: A 🗳️
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Northern Trail Outfitters wants website visitors to be able to register for an upcoming event on a landing page. When a visitor submits the registration form, a Lead record should be created in CRM.
Which set of components should a Marketing Cloud Next Consultant configure to support this use case?
- A. Web-to-lead form, data stream, and flow
- B. Landing page, form handler, and data stream
- C. Landing page, form, and flow
Correct Answer: C 🗳️
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A Marketing Cloud Next Consultant needs to create a re-engagement campaign targeting customers who have not made a purchase in the last 90 days. The campaign will be orchestrated using a flow. The audience for this campaign must be updated automatically as customer purchase behavior changes over time.
Which feature must the consultant configure in Data 360 to meet this requirement?
- A. Automation Event-Triggered Flow
- B. Audience Flow
- C. Marketing Object
Correct Answer: B 🗳️
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