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Salesforce AP-216 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Overview and Key Concepts	12%	- Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization - Define Marketing Cloud Personalization
Topic 2: Audience Management	16%	- Use profile attributes and engagement scoring - Build audience criteria and filters - Create and manage segments - Configure dynamic audience membership - Implement catalog-based recommendations
Topic 3: Implementation and Configuration	16%	- Configure user and visitor authentication - Set up and configure the Web Media Manager - Configure campaign areas and zones - Implement JavaScript beacon and tag management - Set up data collection and event processing
Topic 4: Reporting and Analytics	12%	- Analyze campaign performance metrics - Interpret engagement and conversion data - Navigate and use the Reports dashboard - Create and customize reports
Topic 5: Campaigns and Experiences	24%	- Build experiences using drag-and-drop editor - Set up triggers and response handling - Configure audience targeting and segmentation - Create and test campaign variations - Implement decision logic and rules - Create and manage campaigns
Topic 6: Administration and Governance	20%	- Implement data governance policies - Manage user roles and permissions - Monitor system health and troubleshooting - Configure system settings and preferences - Manage integrations with Marketing Cloud - Understand compliance and security considerations