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IBM M2020-645 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Understanding Business Intelligence Market & Customer Needs | 25% | - Value drivers and ROI for BI investments - Business challenges and requirements for BI solutions - Identifying customer personas and use cases |
| Topic 2: Sales Strategy & Solution Positioning | 20% | - Mapping solutions to business problems - Licensing and deployment models - Success stories and customer examples |
| Topic 3: IBM Cognos BI Product Features & Capabilities | 35% | - Self-service BI and data exploration - Integration, scalability, and security - Active reports and mobile access - Reporting, analysis, and dashboards |
| Topic 4: Competitive Positioning & Differentiation | 20% | - Key differentiators and advantages - Comparison with competing BI platforms - Overcoming objections |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. Which part of driving performance is NOT handled by IBM Cognos BI?
A) Planning
B) Reporting
C) Scorecarding
D) Analysis
2. Which feature of IBM Cognos BI is designed to meet the specific demands of business analysts?
A) Active Report
B) Simplified ad hoc reporting
C) Portal integration
D) Data exploration for multiple dimensions and hierarchies
3. A company is looking to improve their team decision-making through collaboration and collective intelligence.
Which feature of IBM Cognos BI best meets this requirement?
A) IBM Connections included
B) IBM OpenPages integration
C) IBM SPSS integration
D) Active Report authoring
4. Which organization is the best prospect for IBM Cognos 8 BI?
A) A manufacturing company with 2000 employees
B) A retail company with 250 employees
C) A law firm with 75 employees
D) A restaurant chain with 500 employees
5. What is a key question to ask an IT manager when selling IBM Cognos BI?
A) Do you currently rely on spreadsheets for reporting?
B) How long do quarterly budgeting and forecasting processes take?
C) Do you have a difficult time meeting the needs around information requests?
D) Can you describe how you analyze information to make decisions?
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: C |
