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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which statement should a sales representative listen for when positioning IBM Cognos BI to an executive in sales or marketing?

A) We are forced to be reactive, not proactive, to critical business situations.
B) It is difficult to see into the overall performance of the supply chain.
C) We do not have the relevant data to make decisions on recruitment.
D) New BI solutions are difficult to integrate with existing systems.

2. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
B) Cognos allows organizations to select the appropriate roles that match their user behaviors.
C) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
D) Cognos was designed to take information from multiple applications and pull it together into a
single platform.

3. What is NOT a major advantage that IBM Cognos BI products have over the competition?

A) Promotion of self-service.
B) Ability to consume information in a variety of formats, languages, and devices.
C) Consistency and accessibility from a wide range of data sources across the entire organization.
D) Ability to build and automate business processes.

4. What is the major weakness of competing enterprise business intelligence solutions?

A) Patched and stitched architectures.
B) Poorly rated by industry analysts.
C) Narrow and limited BI coverage.
D) Limited implementation resources.

5. What is the main purpose of ad hoc reports in IBM Cognos BI?

A) To provide a point in time picture of performance based on an operational database.
B) To provide a detailed view of the financial health across the business.
C) To provide an easy and simple way to create a report and interact with it.
D) To deliver stakeholders a personalized experience based on a single report authored by IT.

Solutions: