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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management | - Data structures
|
| Topic 2: Tracking & Reporting | - Performance analysis
|
| Topic 3: Email Sending & Automation | - Send processes
|
| Topic 4: Email Marketing Fundamentals | - Email marketing concepts
|
| Topic 5: Content Creation | - Content Builder usage
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. A marketer needs a simple tool to create segments from the data stored in a data extension. How would you advise them?
A) Data Filters
B) Measures
C) Query Activities
D) Groups
2. Where can a marketer see the performance summary of a recent email send?
A) Overview Tab within Tracking
B) Summary tab
C) Job Links tab within Tracking
D) Send Performance Tab
3. A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)
A) Test Sends
B) Scheduled Sends
C) A/B Tests
D) Triggered Sends
E) Send Previews
4. Which tactic will improve deliverability for a new sender?
A) Send email during the holiday season when new senders are less likely to be detected
B) Send email to the most active and engaged customers
C) Send email to a minimum of 35,000 subscribers per ISP per day
D) Send email to ISPs that have been notified of the new sender
5. A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)
A) Create restricted values
B) Set a custom maximum length of six
C) Select the data type as Text
D) Select the attribute as required
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: B,C,D | Question # 4 Answer: B | Question # 5 Answer: A,D |
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