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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Configure Eastern Content Tagging to automatically tag stock art.
B) Select categories and content type from the import dropdown when importing images.
C) Import a metadata tag index for the stock art so the images are searchable

2. A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A) Make a copy in each business unit to allow local edits.
B) Select the EditGlobally permission option.
C) Select the View and Send permission option.

3. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A) Use a Filter Activity in Automation Studio.
B) Configure the Send Activity to automate the refresh.
C) Activate Journey Builder to refresh the data extension.

4. Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated emailaddress, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A) The customer has not opted in again with the new address.
B) The new email address is from an unsupported domain.
C) The email address has not been updated in All Subscribers.

5. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A) Parameter Management
B) Reply Mail Management
C) Publication Lists

Solutions: