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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Integration | 14% | - ETL feed system implementation - Event API usage and configuration - Data flow management within and outside the platform - Salesforce Connector integration |
| Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
| Segmentation | 18% | - Segment performance reporting and analytics - Segment rules, filters and goals configuration - Segment export and integration with Journey Builder - Segment creation and management |
| Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Activation | 18% | - Campaign creation and execution - A/B testing setup and analysis - Campaign optimization and measurement - Open-time email campaigns - Mobile and server-side campaigns |
| Sitemap | 18% | - Content zones configuration - Sitemap design and best practices - Unified customer profile building - Web SDK implementation - Catalog and page mapping |
| Setup & Administration | 6% | - Identity system configuration - Platform configuration and setup procedures - User attributes management |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. When using B2B Detect, which two options are valid account origins?
A) Time of day
B) IP address
C) Customer date of birth
D) Account Domain
2. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A) Web campaign
B) Server-side campaign
C) Email campaign
D) Mobile campaign
3. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
A) Recipes
B) Templates
C) Audiences
D) Campaigns
4. What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?
A) Recipes
B) Templates
C) Segments
D) Campaigns
5. What are two ways to populate the interaction studio catalog? [check]
A) Email pixel
B) Third-party integration
C) Web sdk
D) ETL Feed
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B,D | Question # 5 Answer: C,D |
