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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A) User email address
B) CRM ID
C) Salesforce username
D) Marketing Cloud Account Engagement user ID

2. LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A) Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
B) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
C) Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
D) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

3. Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?

A) Import all prospect data and create a suppression list.
B) Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
C) Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
D) Import only the list of mailable prospects in Marketing Cloud Account Engagement.

4. The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A) Create an automation rule set to match all with the criteria of Product Interest form completed and
B) Add a completion action to the Product Interest form to assign prospects only if their Country field is
C) Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
D) Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

5. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
B) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
C) Create an engagement program to send educational content and notify sales if they engage.
D) Send the prospects a monthly newsletter with product demos or free trial offers.

Solutions: