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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

A) Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
B) Use a Guided Send to perform a test send to Internal users using subscriber data.
C) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

2. A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a list of all email addresses and domains that are verified for sending?

A) Send Classifications
B) From Address Management
C) Domain SSL Certificates

3. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Wait Until Event
B) Engagement Split
C) Behavioral Trigger

4. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Email Analytics Tile
B) Journey History
C) Analytics Dashboard

5. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A) Tracking Data Extract file transfer
B) Datorama pivot Table
C) Campaign Email Tracking Report

Solutions: