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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation and Calculated Metrics | 19% | - Share segments across the organization - Create and configure basic segments following best practices - Apply segments to projects and components - Build and use calculated and segmented metrics |
| Topic 2: Reporting and Dashboarding for Projects | 38% | - Compare and use Fallout and Flow visualizations - Report on marketing campaign performance - Schedule, share and manage projects for users/groups - Combine dimensions, metrics, date ranges and segments - Choose appropriate visualizations for different scenarios - Create and customize visualizations and reports |
| Topic 3: Business Analysis | 34% | - Identify appropriate reporting strategy based on business needs - Use Solution Design Reference to understand available data - Analyze data to answer business questions - Understand conversion funnels and business analysis concepts - Interpret report data, draw conclusions, identify anomalies |
| Topic 4: General Tool Knowledge and Troubleshooting | 9% | - Basic troubleshooting and tool navigation - Export data from Adobe Analytics - Understand dimensions, props, evars and events |
Adobe Analytics Business Practitioner Professional Sample Questions:
Question 1
Recognizing outliers in data reports is crucial because they can indicate:
A. Opportunities for strategic changes
B. None of the above
C. Expected variance in data
D. Errors in data entry
Question 2
To apply a segment to a report, you must ensure the segment is _______.
A. compatible with the report's metrics
B. based on real-time data
C. saved under a generic name
D. shared publicly
Question 3
Which reporting strategy is most appropriate for identifying trends over time in customer purchase behavior?
A. Time-series analysis
B. Cross-sectional analysis
C. Descriptive analysis
D. Comparative analysis
Question 4
When setting up a new report to track user interactions on a newly launched product page, what should be primarily considered?
A. Number of page views to the site
B. The visual design of the report
C. Selection of relevant eVars and events
D. Historical data from similar product launches
Question 5
When comparing fallout and flow visualizations, flow visualizations are particularly useful for:
A. Visualizing the volume of interactions between stages
B. Highlighting bottlenecks in a process
C. Identifying where users drop off in a process
D. Understanding the sequence of user actions
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: D |
