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Facebook Certified Community Manager Sample Questions:

1. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)

A) Create a highly engaging text-based question of the day series
B) Share viral videos to spark discussion
C) Frequently encourage members to describe their best football tricks
D) Post visuals that are aligned with the corporate identity

2. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Reach Website traffic Audience growth
B) Reach Sentiment Website traffic
C) Website traffic Sentiment Audience growth
D) Reach Audience growth Sentiment

3. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

A) Ask community members to share their most memorable community posts.
B) Survey community members for their most frequently asked questions about content themes.
C) Research popular content themes that may be relevant to the community.
D) Review data for insights into high-performing content in the community.

4. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The image
B) The poll
C) The livestream
D) The video

5. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A) Create a template and require each regional manager to submit results that are above the benchmark
B) Ask each regional manager to submit an individual report, then merge those into one report
C) Create a template and require each regional manager to complete that template every month
D) Hold a daily meeting with the full team to track progress for each region

Solutions: