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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
B) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
C) In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
D) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

2. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) ADDRESS_
B) PET_ID_
C) EMAIL_ADDRESS_
D) CUSTOMER_ID_

3. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A) Measure = Single Clicks, Sent Date = 3 days
B) Measure = Total Clicks, Interval = 3 days
C) Measure = Responders, Interval = 3 days
D) Measure = Responders, Event Date = 3 days
E) Measure = Unique Conversions, Event Date = 3 days

4. When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A) action=once
B) tracking=first
C) tracking-once
D) action=last
E) action=single

5. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A) Currency
B) Number
C) Memo text - unlimited number of characters
D) Medium text - up to 100 characters
E) Time stamp
F) Binary string

Solutions: