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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Joey has installed the Google Analytics code into all the pages of her site. She wants to make certain she has installed the code properly. Which of the following is the most efficient method that Joey can use to confirm she has installed the Google Analytics code properly?

A) She should visit each page of her site and then compare the traffic in Google Analytics cent er.
B) She should use the SiteScan tool on her site.
C) She should use the Google AdWords Editor to test each page of her site.
D) She should use the Google Analytics Test feature on the Google Analytics home page.

2. Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?

A) Control script
B) User-ID script
C) Conversion script
D) Tracking script

3. You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?

A) CTR
B) Impressions
C) Clicks
D) Average CPC

4. If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?

A) "pink umbrellas"
B) Pink umbrellas
C) [pink umbrellas]
D) "pink+umbrellas"

5. What term does Google AdWords assign to the specific selection of websites where you'd like your advertisements to appear?

A) Media selection
B) Choice advertising
C) Managed placements
D) Selective placements

Solutions: