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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. What is the main advantage of in-house communication resources for a company?

A) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
B) An in-house communication team is more cost-effective than relying on external resources.
C) An in-house communication team can handle large-scale projects when needed.
D) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.

2. A local sports team has received a request from the media regarding the arrest of one of its players on a domestic dispute charge. A local television reporter has contacted the team's communication manager and shared that they plan to report the accusation on the next newscast in one hour. Which of the following should be the communication manager's FIRST response?

A) Draft a written response, watch the broadcast to confirm exactly what is reported, and then edit and send the response before the story is broadcast again.
B) Remind the reporter that everyone is innocent until proven guilty and the team's attorney will call the station manager about holding the story.
C) Apologize promptly and explain what the team has done to address domestic violence in the past, along with resources available to team members.
D) Stay calm, ask what the reporter has heard and gather as much information as possible, and ask for time to investigate with a promise to call back within an agreed-upon timeframe.

3. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
B) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
C) Evaluate the latest tools and technologies available to support internal communication.
D) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.

4. An effective crisis response strategy begins with:

A) an acknowledgement of the impact of the crisis.
B) communication to the organization's employees.
C) communication to the organization's public.
D) an explanation to news media outlets.

5. Which of the following is a well-formed SMART communication objective?

A) Sixty percent of employees enroll in ethical behavior training by 12 June.
B) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
C) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
D) Increase staff awareness of industry code of ethics during this fiscal year.

Solutions: