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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Administration & Governance | - System Configuration
|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Lead Generation & Management | - Prospect Management
|
| Data Management & Integration | - Salesforce CRM Sync
|
| Marketing Automation | - Engagement Studio
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?
A. Dynamic list
B. Static list
C. Automation Rule
D. Completion Action
Question 2
What does the Data.com connector allow you to do?
A. Quickly jump into the Data.com results for a prospect or their company
B. Connect with your meeting software
C. Sync all your prospects to Salesforce
Question 3
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
A. Progressive Profiling
B. reCAPTCHA
C. "Not you"? Link
D. Kiosk/Data Entry Mode
Question 4
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers
A. The Lead and Contact fields must have the same Salesforce field label.
B. The Marketing Cloud Account Engagement field must be a drop-down field.
C. The Lead and Contact fields must have the same API name.
D. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
Question 5
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
A. True
B. False
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: D | Question 4 Answer: C,D | Question 5 Answer: A |
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