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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A merchandising manager wants to create a group of offers for a "Summer Sale" campaign. The requirement is that any new or existing offer tagged with "summer2025" should automatically be included in this group.
Which type of offer collection should be created to meet this requirement?

A) A Personalized Collection
B) A Manual Collection
C) A Dynamic Collection
D) A Static Collection

2. A deliverability specialist is tasked with implementing a new marketing pressure policy to improve customer experience. The policy states that customers should not receive more than three promotional emails in any 7-day period, regardless of which journeys they qualify for.
Where would this rule be configured to be enforced globally across all journeys?

A) As a global frequency rule in the administration section.
B) In the channel-level rules for the email surface.
C) As a 'Profile Cap' condition activity at the start of every journey.
D) In the properties of each individual journey.

3. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?

A) An Action activity
B) An Update Profile activity
C) A Condition activity
D) A Data Source activity

4. A lead email developer is tasked with creating a reusable, centrally-managed header component. This header needs to be used across dozens of email templates to ensure brand consistency and reduce future development time. The header contains the company logo, navigation links, and some personalization logic.
What is the most efficient way to build and manage this reusable component?

A) Take a screenshot of the header and insert it as an image.
B) Create the header as a Fragment.
C) Save the header as a Content Template.
D) Create the header in one email, then copy and paste the HTML into each new email.

5. An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?

A) Enrich
B) Exclude
C) Audience
D) Split

Solutions: